Evolving Approaches Are Critical to Survival ~ 3 mins.

When creating something new, I've found that a constantly evolving ideology is required to give the business the best chance of survival in the early stages of its creation.

What does this mean? Put simply, never truly settle on one perfect end result from your business. Chances are, you'll only bring into fruition, something which only you see the full value in (not your customers) and also, by the time is has been perfected, it will probably be irrelevant.

There are very few sectors in which virtually no change takes place with the end product itself. The only one which comes to mind is FMCG (fast-moving consumer goods) and even then it's only a very small percentage of this market which is able to sit dormant and continue to sell products year in year out - think about tomato ketchup, how many major brands are there in this space? How much competition does this brand have and why?

Therefore, remaining in a constant revolutionary state is the best way to remain in prime position. Bring your audience something refreshing, always. Something which changes their perspective on your product in a way which cannot be erased from their mind. Make it stimulating, bold and update its representation regularly (e.g advertising etc.). The moment your brand relaxes into its 'reputation' is the moment stagnation begins in this climate. 50 years ago it would've floated or even grown, but not anymore. If you've tried to start anything of your own within the last 10 years, you'll understand how volatile demand can be.

The thumbnail is a mockup of my newest addition to the Intake family - Intake IQ. This free-to use product wis launching Q4 2025 and aims to easily evaluate the best value protein powder products on the market, each day, accounting for sales, discounts, protein per serving, stock levels, value scored all in one place. It's available at https://www.intakeiq.intakeltd.com

Build something so good, your customers feel bad that they're getting it for the price they are. Let volume do the rest.